This privacy notice applies to visitors to our website (“Website”), individuals who purchase and use our products, or individuals who contact us by telephone, e-mail or other means (including other electronic means).

  1. Who we are

We are Krotos Ltd, a company registered in Scotland (company number SC458616) whose registered office is at 9 Haymarket Square, Edinburgh, EH3 8RY.

We are a data controller for the purposes of the UK General Data Protection Regulation  and related data protection legislation.

  1. How to contact us

If you have any questions about this privacy notice or our data protection policies generally, please contact us:

By post: Krotos Ltd, Murchison House, King’s Buildings, 10 Max Born Crescent, Edinburgh, EH9 3BF

By email: [email protected]

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

  1. Privacy notice

          3.1. We are committed to protecting your personal data and your privacy. This privacy notice sets out the basis on which any personal data we collect from you, or that you provide to us, or that we acquire from a third party, will be processed by us. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

          3.2. Before we process your personal data, we are obliged to inform you of who we are, why we need to process your personal data, what we will do with your personal data and to whom we will pass your personal data.

          3.3. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

          3.4. The Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy notice of every website you visit.

          3.5. This version of our privacy notice was last updated on 14th February 2024.

  1. The data we collect about you

          4.1. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity of the individual has been removed (anonymised data).

          4.2. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

                   4.2.1. Identity Data includes first name, last name, username or similar identifier, title, date of birth, student ID and gender.

                   4.2.2. Contact Data includes billing address, delivery address, email address and telephone numbers.

                   4.2.3. Financial Data includes bank account and payment card details.

                   4.2.4. Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

                   4.2.5. Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Website.

                   4.2.6. Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. 

                   4.2.7. Usage Data includes information about how you use our Website and our products.

                   4.2.8. Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

          4.3. We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

  1. If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with your product). In this case, we may have to cancel the contract you have with us but we will notify you if this is the case at the time.

  1. How is your personal data collected?

          6.1. We use different methods to collect data from and about you including through:

                   6.1.1. Direct interactions. You may give us your personal data by filling in forms on our Website or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

                 purchase a product through our Website;

                 create an account with us;

                 request marketing to be sent to you;

                 enter a competition, promotion or survey; or

                 give us some feedback.

                   6.1.2. Automated technologies or interactions. As you interact with our Website or our products, we may automatically collect Technical Data about your equipment, actions and patterns. We collect this personal data by using cookies, and other similar technologies.

                   6.1.3. Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:

                 Contact, Financial and Transaction Data from providers of technical, payment and delivery services; or

                 Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.

                 From GearspaceKVR audio and Pro-Tools Expert where you have provided consent to this transfer.

  1. How we use your personal data

          7.1. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

                   7.1.1. Where we need to perform the contract we are about to enter into or have entered into with you.

                   7.1.2. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

                   7.1.3. Where we need to comply with a legal or regulatory obligation.

          7.2. Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message.

  1. Purposes for which we will use your personal data

          8.1. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

          8.2. Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal basis we are relying on to process your personal data where more than one ground has been set out in the table below.


Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new customer(a) Identity

(b) Contact

Performance of a contract with you
To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

Performance of a contract with you


To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile


(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products)

To administer and protect our business, products, and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To use data analytics to improve our Website, products/services, customer relationships and experiences(a) Identity

(b) Contact

(c) Technical

(d) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant and to develop our business)
To use data analytics to monitor your use of our products(a) Identity

(b) Contact

(c) Usage

Necessary for our legitimate interests (to understand customer usage of our products, to keep our products updated and relevant and to develop our business)
To communicate with you about product features and other products that we think may be of interest to you based on your use of our existing services(a) Identity

(b) Contact

(c) Usage

(d) Marketing and Communications

Necessary for our legitimate interests (to promote our business and products to existing and former customers who may be interested in our products and their features, to record communication preferences)


  1. Disclosures of your personal data

          9.1. We may have to share your personal data with third-party service providers to fulfil our contractual obligations with you. We use the following third-party service providers:

  • ActiveCampaign (CRM)
  • Chargebee (Payment Processor)
  • Eventbrite (Events Platform)
  • Facebook Ads Manager (Facebook Pixel Data)
  • Facebook Business Manager- Krotos Audio Page (Facebook Pixel Data)
  • Gleam (Giveaways)
  • Google Adwords (Google Analytics and Search Console Data)
  • Google Analytics (Google Analytics Data)
  • Google Search Console (Google Search Console Data)
  • Happy Scribe (Transcription)
  • Instagram (Facebook Pixel Data)
  • KingSumo (Giveaways)
  • Kualo (Hosting Provider)
  • Metorik (CRM)
  • Mixpanel (Mixpanel Analytics Data)
  • Mouseflow (Analytics)
  • PayPal (Payment Processor)
  • Stripe (Payment Processor)
  • Survey Monkey (User Surveys)
  • WisePops (Marketing Tool)
  • WP Fusion (CRM)
  • Xero (Accounting System)
  • Zapier (Integrations Provider)
  • Zendesk (Support Desk)
  1. How long do we retain your data?

          10.1. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

          10.2. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

  1. Marketing

          11.1. We will use your personal data to send you updates (by email, or through notifications) about our products, including exclusive offers, promotions, features that might be of interest to you, or new products.

11.2. If you are a consumer, we will only use your personal data for direct marketing purposes where you have consented to be contacted for such purposes (other than as set out at clause 11.2 below). We do not share your personal details with any third party for their marketing purposes.

          11.3. Where you have purchased a product from us (unless you have opted-out) we may provide you with information about features of our products and information about our other products which might be of interest to you. When we process your personal data for the above purpose, we do so in order to exercise our legitimate interests in pursuing business aims and objectives and conducting direct marketing.

          11.4. If you do not want to receive any marketing communications from us you can either update your marketing preferences on the bottom of the e-mails that you receive or contact us at here.

  1. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly.

  1. Additional Information

          13.1. Compliance with legal obligations, etc.

We may process (including disclose) your personal data in order to comply with any legal obligations binding on us; to protect the rights, property, or safety of our staff, our customers, or others; and to establish, exercise or defend our legal rights.

When we process your personal data for the above purposes, we do so on the basis that such processing is necessary for compliance with a legal obligation to which we are subject or necessary in order to protect the vital interests of a natural person, respectively or necessary in order to pursue our legitimate interests in exercising our legal rights.

          13.2. Corporate governance

We may share your personal data with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal data to third parties:

                   13.2.1. in the event that we sell or buy any business or assets, in which case we may if relevant disclose your personal data to the prospective seller or buyer of such business or assets; or

                   13.2.2. if we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.

When we process your personal data for the above purposes, we do so on the basis that we have a legitimate interest in pursuing business aims and objectives.

  1. Data transfers

We do not transfer personal data outside of the UK except with regard to customer information which is processed and held within the United States by Amazon Web Services, Zendesk and Dropbox. Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation by the UK government or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the UK GDPR. 

  1. Data Security

          15.1. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

          15.2. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

  1. Your rights

          16.1. Your personal data is protected by legal rights, which include your rights to:

                   16.1.1. Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

                   16.1.2. Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

                   16.1.3. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

                   16.1.4. Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.

                   16.1.5. Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

                   16.1.6. Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

                   16.1.7. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

16.1.8. Not to be subject to decisions without human involvement. This gives you the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. We do not make any such decisions based on data collected by our website.          16.2. If you want to exercise any of these rights, please contact us using the details above.

          16.3. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

          16.4. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at using the details above. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

          16.5. You also have the right to complain to the ICO, which regulates the processing of personal data, about how we are processing your personal data.