Careers at Krotos

Marketing Director at Krotos Ltd

Published: 08/10/2020

Location: Edinburgh, UK, Remote working supported

Immediate start, full time position. Salary based on experience.

Krotos is looking for an experienced director of marketing to take the company to the next level.  Our ideal candidate will have metrics driven marketing mind with an eye for creativity responsible for developing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand and believe in our mission to change the way people work with sound, we want to hear from you. Apply today.

Key objectives 

  • Plan and manage company’s marketing strategy and initiatives
  • Manage the team to drive demand and as a result revenue
  • Oversee production of all promotional materials and marketing campaigns 
  • Arrange promotional partnerships 
  • Build brand awareness

Main responsibilities 

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Analyse customer insights, consumer trends, market analysis and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with proposals and recommendations on tactics
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Work with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
  • Establish marketing goals based on past performance and market forecasts
  • Work within the department budget to develop cost-effective marketing plans for each product
  • Track all marketing and sales data and create detailed written reports and verbal presentations to bring to senior executives
  • Ensure branding consistency across all marketing channels 
  • Present ideas and final deliverables to internal and external teams, and communicate with senior team about marketing programs, strategies, and budgets

Required Skills

  • 5+ years of experience in working as a marketing director, CMO or similar position for an audio company
  • Bachelor’s Degree in Marketing, Business, or a Related Field
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Strong project management, multitasking, and decision-making skills
  • Excellent written and verbal communication skills
  • Proficiency with online marketing and social media strategy

Desired Skills

  • Interest in music and sound
  • Experience in Sound Design and Post production 
  • Established press and media contacts
Apply Now
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