Careers at Krotos

Digital Marketing Manager at Krotos Ltd

Published: 01/10/2020

Location: Edinburgh, UK, Remote working supported

Immediate start, full time position. Salary based on experience.

Krotos is looking for a Digital Marketing Manager to assist the company’s online marketing activities and drive growth. Apply today.

Key objectives 

  • Build marketing qualifying leads to meet targets 
  • Improve conversion of Marketing qualifying leads to sales qualifying leads for products 
  • Reduce customer acquisition cost  
  • Improve ROI across digital channels 
  • Grow the website traffic and enable digital growth 

Main responsibilities 

  • Manage paid advertising and monthly marketing budget 
  • Mange digital ads – Facebook, Linkedin, Instagram, Youtube and Google Adwords
  • Ensure best SEO practices and monitor google ranking on a regular basis across all Krotos products and web pages
  • Monitor Google Analytics and suggest changes to the website and customer journey to improve conversions and user experience
  • Manage and measure email automation campaigns
  • Work with content marketing manager on content distribution to maximise engagement 
  • Review the brand message regularly to ascertain its consistency
  • Work with the team on the monthly marketing reports 

Required Skills

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Desired Skills

  • Interest in music and sound
  • Experience in Sound Design and Post production 
  • Established press and media contacts
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
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